Self-Publishing with Masthof Press



  1. Author completes manuscript.
  2. Author contacts Masthof for quote.
  3. Author pays deposit of 50%.
  4. Masthof will oversee any requested editing, layout and design.
  5. Author will suggest changes and give final approval.
  6. Masthof will print (minimum of 100 books).

Upon receipt of the final books, the author is expected to pay their invoice in full.

Author is now in complete control of sales and distribution.


  • Author assumes all financial investment with design, printing and distribution.
  • Author assumes all marketing activities.
  • Author pays for initial printing and any future reprints.

Self-Publishing: What is it, and how does it work?

How does a writer self-publish a book themselves?

To self-publish a book, you would typically follow these steps:

  1. Prepare your manuscript, including editing and proofreading.
  2. Design a book cover or hire a professional designer.
  3. Format your manuscript for the chosen publishing platform.
  4. Publish your book on a self-publishing platform.
  5. Set the price, choose distribution options, and make your book available for sale.
  6. Market and promote your book to reach potential readers.

How much does it cost to self-publish a book?

The cost of self-publishing can vary depending on several factors, such as editing, cover design, formatting, marketing, and distribution. The costs can range from a few hundred dollars to several thousand. It's important to budget for professional services that align with your quality expectations and goals.

Where can I go to self-publish a book?

There are several popular self-publishing platforms available, including Amazon Kindle Direct Publishing (KDP), Smashwords, Barnes & Noble Press, Kobo Writing Life, Apple Books (via the Books Author app), and Draft2Digital. There are also many publishing companies willing to partner with self-published authors (Masthof Press is a prime example of one.)

How long does it take to self-publish a book?

The time it takes to self-publish a book can vary. It depends on factors like the complexity of your manuscript, the editing process, cover design, formatting, and your own availability. On average, the process can take a few weeks to a few months.

What is the best platform to self-publish my book on?

Amazon Kindle Direct Publishing (KDP) is one of the most popular platforms due to its wide reach and user-friendly interface. However, you may also consider other platforms based on your target audience and goals.

How should I format my manuscript for self-publishing?

Different platforms may have specific formatting guidelines. However, a common practice is to format your manuscript as a Microsoft Word document, using standard fonts (such as Times New Roman or Arial) and formatting styles (such as chapter headings, paragraph indents, and line spacing). You may also need to convert your manuscript into eBook formats like EPUB or MOBI.

Should I hire an editor or proofreader before publishing?

Yes, hiring a professional editor or proofreader is highly recommended. They can help polish your manuscript, correct errors, improve the flow, and enhance the overall quality of your book. This step is crucial to ensure a professional end product.

What kind of cover design should I use?

Your book cover should be eye-catching, visually appealing, and relevant to your book's genre and content. It's often best to hire a professional cover designer who specializes in book covers. They will create a design that effectively represents your book and attracts potential readers.

Should I price the book myself or let a platform set the price for me?

Most self-publishing platforms allow you to set your book's price. It's important to research similar books in your genre to get an idea of the market price. Consider factors like book length, genre, perceived value, and your marketing strategy when determining the price.

How do I market and promote my self-published book?

Marketing and promotion are crucial for gaining visibility and attracting readers. Some effective strategies include:

  • Creating an author website or blog
  • Leveraging social media platforms
  • Engaging with your target audience through content and giveaways
  • Seeking book reviews from influencers or reputable book bloggers
  • Running targeted online advertisements
  • Participating in author events or book fairs
  • Utilizing email marketing and building a subscriber list
  • Collaborating with other authors or influencers in your genre
  • Implementing search engine optimization (SEO) strategies for your book's website or online presence
  • Offering limited-time discounts or promotions
  • Engaging in book tours or virtual author events
  • Seeking opportunities for media coverage, such as interviews or guest blogging
  • Encouraging readers to leave reviews on platforms like Amazon and Goodreads

Do I need to copyright my book before self-publishing?

In most countries, including the United States, your book is automatically protected by copyright as soon as you create it. However, registering your copyright with the relevant copyright office provides additional legal protection and evidence of ownership. While it's not mandatory, registering your copyright can be beneficial, especially if you anticipate potential legal issues.

Should I create an audiobook version of my book?

Creating an audiobook version of your book can expand your audience and reach listeners who prefer audio formats. If you have the resources or access to professional narration, producing an audiobook can be a valuable addition to your self-publishing strategy. Platforms like ACX (Audible Creation Exchange) can help you find narrators and distribute your audiobook.

What kind of royalties can I expect from self-publishing?

Royalties in self-publishing can vary based on factors such as book format (eBook, paperback, audiobook), pricing, distribution channels, and platform-specific terms. Typically, you can expect to earn royalties ranging from 35% to 70% of the book's list price. Some platforms offer higher royalties for direct sales on their platform and lower royalties for sales through third-party retailers.

How do I handle the distribution and sales of my self-published book?

Self-publishing platforms like Amazon KDP, Smashwords, and Draft2Digital provide distribution services that make your book available on popular online retailers. They handle the digital distribution of eBooks, and some also offer print-on-demand (POD) services for paperback copies. You can select the distribution channels and territories where you want your book to be available, and sales revenue is typically paid to you directly by the platform.

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